Laura Ritchie

Written By Reagan Kerr
Promotional graphic for Wine and Dine Me Podcast featuring Laura Ritchie of Grit & Grace, discussing creative control, big risks, and luxury weddings.

From running catering events to running the show, Laura Ritchie of Grit & Grace has built a career rooted in creative audacity. We sat down to talk about the risks that paid off, why luxury weddings have to be about more than money, and the real difference between playing it safe and designing something unforgettable.

Why Playing It Safe Is the Fastest Way to Fail

Fifteen years in the industry, countless lessons learned, and a relentless commitment to pushing creative boundaries—that’s how Laura built her career.

A firstborn daughter, Aries fire sign (naturally), and absolute force in the luxury wedding world, Laura didn’t just “start” in events—she built a name on being the name when it comes to bold, experience-driven wedding design.

Listen to the full episode on Spotify or Apple Podcast.

She’s not interested in what’s been done before. She’s not here to play it safe. And if you try to tell her something isn’t possible, she’s already on the phone making it happen.

This is a story about trust, reinvention, and what it really takes to build a creative career that lasts.

From the Fashion World to the Aisle

Laura’s path into wedding planning wasn’t a straight shot. She grew up just outside D.C., took a high school fashion design course that sparked something big, and swore she’d be the next Anna Wintour. She loved aesthetics, storytelling, and the psychology of why things feel beautiful.

But as she fell deeper into design, she realized she wanted to do more than talk about style—she wanted to bring it to life.

Cue the pivot.

By her senior year in college, she was all in on wedding planning, back when that wasn’t exactly a well-paved career path. But instead of waiting for an opportunity to appear, she made her own.

Starting in hotels, she learned logistics. Then catering, where she quietly started running ceremonies on the side. If clients paid her an extra $600, she’d put their place cards out. For $1,000? She’d make sure the ceremony didn’t go off the rails.

And before she knew it, she wasn’t just working weddings—she was running them.

The Moment Everything Changed

Leaving a steady paycheck is never easy, but for Laura, it was necessary.

She was newly pregnant, grieving the loss of her mother, and standing at a crossroads: play it safe, or take the risk.

It was terrifying.

It was messy.

And it was the best decision she ever made.

"You either do it, or you don’t. And doing it made me do it."

From that moment on, she stopped waiting for the right time. She trusted herself. She pushed. She built it.

Luxury Isn’t a Price Tag—It’s an Experience

Here’s the thing about true luxury—it’s not about excess. It’s not about the highest budget, the biggest floral installation, or the flashiest spectacle.

It’s about creating something that moves people.

For Laura, that’s where the magic happens. She tells stories with design. She creates spaces that make people feel something. And over the years, she’s learned that the clients who trust her—really trust her—are the ones who walk away with something unforgettable.

One of her earliest industry-shaking moments? A wedding she had 10+ years ago. She built a trellis escort card wall, stationed two male models in top hats beside it, and transformed a basic moment into a jaw-dropping spectacle.

People lost their minds.

The press picked it up.

And just like that, she proved that experience will always outshine extravagance.

From 60 Weddings a Year to 4: Why Less Is More

Like any planner who’s been in the game for over a decade, Laura’s career evolved.

At one point, she was grinding through 60 weddings a year. Then she scaled back. Now? She takes on four.

Four clients who give her full creative freedom. Four events where she can push boundaries. Four opportunities to do something that hasn’t been done before.

It was a shift that took time, intention, and a deep understanding of her worth.

"Bigger doesn’t mean better. Sometimes, luxury is slowing down."

Why Trusting Yourself Changes Everything

One of my favorite moments in this conversation was when Laura said something that hit—

"Luxury can steal your joy."

And it’s true. The wedding industry can make you feel like more is always better. That bigger means best. That saying yes to everything is the only way to succeed.

But Laura built a brand by saying no. By defining her lane. By standing firm in the belief that she’s not here to do what’s already been done.

The takeaway?

  • Your voice is your power. Don’t dilute it.

  • Trust is everything. The best clients don’t micromanage—they let you work.

  • Success isn’t instant. You have to earn your dream clients, and that takes time.

At the end of the day, creative success isn’t about following the industry.

It’s about leading it.

And Laura? She’s leading out loud.

Want more behind-the-scenes stories, trends, and inspiration?

Reagan Kerr
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